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Project'The Icons' 2025 Ad Campaign
Model wearing Ray-Ban aviator sunglasses and a black silk shirt against a neutral background with red Ray-Ban logo

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Rafael Pavarotti
Rafael PavarottiPhotographer
Saul Symon
Saul SymonModels
Lucy Rosiek
Lucy RosiekModels
Samuel Elie
Samuel ElieModels
Haojie QI
Haojie QIModels
Athiec Geng.
Athiec Geng.Models
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Iacopo Carapelli
Iacopo CarapelliVideo
Ibby Njoya
Ibby NjoyaSet Design

Tags

man wearing aviator sunglassesman in aviator sunglassesaviator sunglassessunglassesblack silk shirtblack shirtsilk shirtmanmale model

Description

This striking portrait from Ray-Ban's The Icons 2025 ad campaign was photographed by Rafael Pavarotti with styling by Vittoria Cerciello. A male model is captured wearing classic aviator sunglasses with thin silver frames and dark lenses, paired with a black silk shirt featuring an oversized bow detail at the collar. The minimalist composition features a neutral cream background complemented by the prominent red Ray-Ban script logo overlaid in the lower portion of the frame. Lighting is crisp and directional, defining the facial structure and the sheen of the dark silk fabric.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Natural light

Industries

Eyewear

Color

Jet Black (70%)
Crimson (30%)

Background

White Seamless

Context

Advertising Campaign