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  • ·Ray-Ban The Icons 2025 Ad Campaign Portrait by Rafael Pavarotti
Project'The Icons' 2025 Ad Campaign
Model wearing eyeglasses and a fluffy white coat with the Ray-Ban logo overlay against a dark background

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Rafael Pavarotti
Rafael PavarottiPhotographer
Saul Symon
Saul SymonModels
Lucy Rosiek
Lucy RosiekModels
Samuel Elie
Samuel ElieModels
Haojie QI
Haojie QIModels
Athiec Geng.
Athiec Geng.Models
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Iacopo Carapelli
Iacopo CarapelliVideo
Ibby Njoya
Ibby NjoyaSet Design

Tags

woman wearing eyeglasseswoman in white coateyeglassesglasseswhite coatfluffy coatmodel

Description

This portrait is part of Ray-Ban's 2025 ad campaign titled 'The Icons', photographed by Rafael Pavarotti with creative direction by Fedra Malara and Filippo Vezzali. The subject wears distinctive eyewear and a fluffy white textured coat against a dark background. The composition is styled with dramatic lighting that highlights the textures of the apparel and accessories. Prominent red branding typography overlays the lower portion of the frame.

Style

Vertical, Commercial, Monochrome, Clean

Industries

Eyewear

Color

Pure White (70%)
Jet Black (30%)

Background

Black Seamless

Context

Advertising Campaign