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  • ·Ray-Ban The Icons 2025 Campaign Portrait by Rafael Pavarotti
BrandRay-Ban
Project'The Icons' 2025 Ad Campaign
Model wearing gold wireframe glasses and a fluffy white coat over a metallic dress against a bright blue background

Ray-Ban 'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Rafael Pavarotti
Rafael PavarottiPhotographer
Saul Symon
Saul SymonModels
Lucy Rosiek
Lucy RosiekModels
Samuel Elie
Samuel ElieModels
Haojie QI
Haojie QIModels
Athiec Geng.
Athiec Geng.Models
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Iacopo Carapelli
Iacopo CarapelliVideo
Ibby Njoya
Ibby NjoyaSet Design

Tags

woman wearing glasseswoman wearing glasses and white coatmodel in white coatwoman in white coatgold wireframe glasseswireframe glassesglasseswhite faux fur coatwhite coatfaux fur coatshimmering dresspatterned dressdress

Description

This striking portrait from Ray-Ban's 2025 'The Icons' ad campaign was photographed by Rafael Pavarotti. The subject is a model wearing distinctive gold wireframe aviator glasses, a heavily textured white faux-fur coat, and a shimmering patterned dress with a keyhole neckline. The composition features sharp studio lighting against a vibrant, saturated blue solid background. The Ray-Ban brand logo is prominently overlaid in red script near the lower center of the frame. The campaign styling was overseen by Vittoria Cerciello, with set design by Ibby Njoya.

Style

Editorial, Vertical, Saturated, Polished

Techniques

Natural light

Industries

Eyewear

Color

Pure White (50%)
Camel (50%)

Background

Solid Colour

Context

Advertising Campaign