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Project'The Icons' 2025 Ad Campaign
A man wearing round glasses and a black jacket adorned with gold charms against a grey studio backdrop.

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Rafael Pavarotti
Rafael PavarottiPhotographer
Saul Symon
Saul SymonModels
Lucy Rosiek
Lucy RosiekModels
Samuel Elie
Samuel ElieModels
Haojie QI
Haojie QIModels
Athiec Geng.
Athiec Geng.Models
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Iacopo Carapelli
Iacopo CarapelliVideo
Ibby Njoya
Ibby NjoyaSet Design

Tags

man in round glassesman wearing glassesround glassesman in black jacketblack jacketgold charmsgold jewelry

Description

This portrait for Ray-Ban's 2025 'The Icons' ad campaign features a male model styled in round eyeglasses, a black turtleneck, and a dark jacket embellished with prominent gold charms and chains. The composition is set against a neutral grey studio backdrop with clean lighting highlighting the subject's pose. The bold red Ray-Ban logo is overlaid prominently in the lower foreground. The shoot was photographed by Rafael Pavarotti with styling by Vittoria Cerciello.

Style

Editorial, Vertical, Clean

Industries

Eyewear

Color

Jet Black (70%)
Gold (30%)

Background

Grey Seamless

Context

Advertising Campaign