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Brand
Ray-Ban
Project'The Icons' 2025 Ad Campaign
Model wearing dark sunglasses and a tailored blazer against a pale background for Ray-Ban campaign

Ray-Ban 'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Rafael Pavarotti
Rafael PavarottiPhotographer
Saul Symon
Saul SymonModels
Lucy Rosiek
Lucy RosiekModels
Samuel Elie
Samuel ElieModels
Haojie QI
Haojie QIModels
Athiec Geng.
Athiec Geng.Models
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Iacopo Carapelli
Iacopo CarapelliVideo
Ibby Njoya
Ibby NjoyaSet Design

Tags

model in sunglassesmodel wearing sunglassessunglassestailored blazerblazer

Description

This portrait from Ray-Ban's 2025 ad campaign, titled 'The Icons', is photographed by Rafael Pavarotti. The subject is a model wearing dark sunglasses and a structured tailored blazer against a seamless pale background. The styling is managed by Vittoria Cerciello, with hair by Pierpaolo Lai and makeup by Luciano Chiarello. The composition features sharp lighting and precise studio staging.

Style

Vertical, Commercial, Monochrome, Clean

Techniques

High-key

Industries

Eyewear

Color

Jet Black (50%)
Medium Grey (50%)

Background

White Seamless

Context

Advertising Campaign