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Brand
Ray-Ban
Project'The Icons' 2025 Ad Campaign
Model wearing dark aviator sunglasses and a shiny metallic jacket against a black background with a red Ray-Ban logo

Ray-Ban 'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Rafael Pavarotti
Rafael PavarottiPhotographer
Saul Symon
Saul SymonModels
Lucy Rosiek
Lucy RosiekModels
Samuel Elie
Samuel ElieModels
Haojie QI
Haojie QIModels
Athiec Geng.
Athiec Geng.Models
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Iacopo Carapelli
Iacopo CarapelliVideo
Ibby Njoya
Ibby NjoyaSet Design

Tags

woman wearing sunglasseswomansunglassesaviator sunglassesblack sunglassesmetallic jacketshiny jacket

Description

This striking portrait from Ray-Ban's 2025 ad campaign, titled 'The Icons', was photographed by Rafael Pavarotti with styling by Vittoria Cerciello. The subject wears classic aviator sunglasses and a high-collared, highly reflective metallic jacket against a seamless black background. The signature red Ray-Ban logo is prominently displayed across the lower foreground. The lighting is high-contrast and dramatic, emphasizing the sleek textures of the apparel and the clean lines of the eyewear.

Style

Editorial, Vertical, Monochrome, Clean

Industries

Eyewear

Color

Jet Black (50%)
Silver (metallic) (50%)

Background

Black Seamless

Context

Advertising Campaign