Logo
  • Home
  • ·Media
  • ·Ray-Ban The Icons 2025 campaign portrait by Rafael Pavarotti
Project'The Icons' 2025 Ad Campaign
Man wearing aviator sunglasses, black coat, and lime green shirt with a tie against a bright backdrop for Ray-Ban The Icons 2025 campaign

'The Icons' 2025 Ad Campaign 2025

Associated creatives

Fedra Malara & Filippo Vezzali
Fedra Malara & Filippo VezzaliRay-Ban Creative Director
Rafael Pavarotti
Rafael PavarottiPhotographer
Saul Symon
Saul SymonModels
Lucy Rosiek
Lucy RosiekModels
Samuel Elie
Samuel ElieModels
Haojie QI
Haojie QIModels
Athiec Geng.
Athiec Geng.Models
Vittoria Cerciello
Vittoria CercielloStylist
Pierpaolo Lai
Pierpaolo LaiHair
Luciano Chiarello
Luciano ChiarelloMakeup
Barbara Nicoli & Leila Ananna
Barbara Nicoli & Leila AnannaCasting Director
Iacopo Carapelli
Iacopo CarapelliVideo
Ibby Njoya
Ibby NjoyaSet Design

Tags

black man wearing sunglassesblack manman wearing sunglassesaviator sunglassessunglassesblack jacketjacketlime green shirtgreen shirtshirtblack tietie

Description

A striking portrait from the Ray-Ban The Icons 2025 ad campaign, photographed by Rafael Pavarotti with styling by Vittoria Cerciello. The subject is a Black man wearing classic aviator sunglasses, a glossy black jacket, a black tie, and a vibrant lime-green collared shirt. He stands against a matching bright green backdrop under hard studio lighting. The Ray-Ban red logo watermark is overlaid prominently in the lower foreground. Hair was styled by Pierpaolo Lai and makeup by Luciano Chiarello.

Style

Editorial, Vertical, Commercial, Saturated, Clean

Techniques

Low-key / chiaroscuro

Industries

Eyewear

Color

Jet Black (60%)
Lime (40%)

Background

Coloured Seamless

Context

Advertising Campaign