Nike Brand Identity 2018

Description

This image showcases a brand identity project for Nike featuring an archival display of sneakers arranged systematically across a grid of illuminated glass cases. Each footwear model rests on a white shelf with small explanatory typography printed below. The lighting is clean and bright, casting soft shadows and highlighting the various sole patterns and colorways of the shoes. The composition offers an elevated, museum-like perspective of athletic footwear history. The project was designed with graphic design contributions by Deutsche & Japaner.

Style

Horizontal, Commercial, Clean, Minimalist

Industries

Sportswear

Color

Background

Showroom

Context

Advertising Campaign