BrandNike
ProjectBrand Identity
Nike Brand Identity 2018
Associated creatives
Tags
Description
A woman stands on a city street next to a red van wrapped entirely in branded Nike tape, wearing a vibrant floral-patterned coat over a heavily textured white ruffled dress and Nike sneakers. Her dark hair is styled in a high top-knot and she holds a white handbag. The background features urban architecture with blurred figures on the sidewalk under natural daylight.
Style
Editorial, Horizontal, Warm, Clean
Techniques
Natural light
Industries
Sportswear
Color
Crimson (50%)
Pure White (30%)
Jet Black (20%)
Background
Street
Context
Advertising Campaign, Editorial