Nike Brand Identity 2018

Description

This interior image showcases a retail display for Nike created as part of the brand identity project by graphic design studio Deutsche & Japaner. The scene features a weight bench upholstered in cream-coloured faux fur, positioned centrally on a pink floor. Two blue kettlebells rest on the ground in the foreground, while stacked yoga mats and gym equipment sit nearby. The surrounding environment consists of tall, metal lockers with perforated mesh doors lining both sides of the corridor, creating symmetrical linear perspective. In the background, dark walls display the Nike logo alongside text. The lighting is focused and controlled, highlighting the textures of the fur and metallic surfaces.

Style

Vertical, Commercial, Clean, Minimalist

Industries

Sportswear

Color

Background

Showroom

Context

Advertising Campaign