Nike Brand Identity 2018

Description

This detail image for the Nike Brand Identity project showcases white branded shoelaces woven through a dark grey perforated metal panel. The composition creates a graphic interplay between the rigid circular grid and the soft textile elements threaded within it. Clean studio lighting accentuates the industrial textures of the brushed metal surface and the crisp typography printed on the fabric laces. Designed by Deutsche & Japaner, the visual highlights tactile material contrast within a minimalist framework.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography, Emboss & Deboss

Industries

Sportswear

Color

Background

Metal Texture

Context

Advertising Campaign