Nike Brand Identity 2018

Description

This image features a creative brand identity installation for Nike, showcasing stacked red shoeboxes wrapped in plastic and secured on pallets. The scene is illuminated by striking red lighting, casting deep shadows against an interior wall. Graphic design elements frame the composition with repeating text reading Nike Unlaced and Paris France. The arrangement emphasizes minimalist sculptural forms using commercial packaging as artistic props. The installation was designed by Deutsche & Japaner.

Style

Horizontal, Commercial, Neon

Techniques

Emboss & Deboss

Industries

High Street Fashion

Color

Background

Set-dressed

Context

Advertising Campaign