Nike Brand Identity 2018

Description

This graphic design piece showcases a custom alphabet, number set, and punctuation marks rendered in a distinctive white stencil typeface on a solid black background. Designed by Deutsche & Japaner for Nike as part of a brand identity project, the composition is arranged neatly in rows across the frame. The final line includes various symbols and the iconic Nike swoosh logo. The minimalist layout highlights the unique typographic forms and graphic details.

Style

Artistic, Horizontal, Graphic

Techniques

Typography, Vector

Color

Background

Black Seamless

Context

Advertising Campaign