Nike Brand Identity 2018

Description

This graphic design piece for the Nike Brand Identity project showcases precision-engraved product typography and swoosh logos on a thick, transparent acrylic surface. The composition is bathed in intense red and purple lighting, casting subtle reflections across the polished edges of the material. Repetitive product descriptors such as Nike Blazer Low are etched cleanly into the translucent block. Created by Deutsche & Japaner, the image emphasizes high-contrast branding and industrial materials.

Style

Horizontal, Commercial, Neon, Glossy

Techniques

Typography, 3D render / CGI

Industries

Consumer Electronics

Color

Background

3D Rendered Scene

Context

Advertising Campaign