Nike London Brand Identity 2019

Description

A young woman with blonde hair takes a selfie using her smartphone against a vibrant, brightly lit magenta and purple poster wall featuring boxing imagery and the Nike swoosh logo. She wears a dark jacket with orange trim and matching trousers. The dramatic neon lighting casts deep shadows and saturated hues across the scene, creating a high-contrast visual environment. This campaign image was created by Soft Power for the Nike London brand identity project.

Style

Horizontal, Commercial, Neon

Industries

Sportswear

Color

Background

Textured Backdrop

Context

Advertising Campaign