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BrandNike London
ProjectBrand Identity
Man standing on a street at night in front of a large mural that reads Buatsi, wearing a dark jacket and red shoes.

Nike London Brand Identity 2019

Associated creatives

Soft Power
Soft PowerGraphic Design

Tags

black man standingblack manman standingathlete standing on streetathletenike london brand identitymural on building exterior

Description

A split composition displaying a black letterform logo on the left and a street scene on the right. An athlete stands on a paved street at night, wearing a dark jacket and red footwear. In the background, a large building exterior features a vibrant painted mural with the name Buatsi and graphic typographic elements under evening lighting.

Style

Horizontal, Commercial, Warm

Industries

Motorsport

Color

Jet Black (50%)
Scarlet (30%)
Pure White (20%)

Background

Street

Context

Advertising Campaign