Nike London Brand Identity 2019

Description

This brand identity project for Nike London features a split-frame composition combining photography and graphic design. On the left side, a black man with a beard is captured mid-action wearing dark boxing gloves and a tight black athletic top against a neutral studio backdrop. The motion blur on his gloved hand conveys athletic energy. On the right side, bold, stylized black typography intertwines with flowing organic linework against a clean white background. Created by Soft Power with graphic design, the visual layout contrasts dynamic sports photography with stark, contemporary graphic art.

Style

Horizontal, Commercial, Action, Monochrome, Graphic

Techniques

Typography, High-speed / freeze

Industries

Sportswear

Color

Background

White Seamless

Context

Advertising Campaign