Nike London Brand Identity 2019

Description

This black-and-white editorial portrait features a black man in his 20s or 30s standing inside a boxing ring, wrapping his hands with athletic tape. He wears a dark, tight-fitting long-sleeve athletic top bearing the Nike logo across the chest. The background shows the ropes of the boxing ring and an indoor training environment with natural ambient lighting. The composition is a medium shot focusing on the athlete with high-contrast monochrome grading.

Style

Editorial, Horizontal, Monochrome, Gritty

Techniques

Analogue / film, Natural light

Industries

Combat Sports

Color

Background

Sports Venue

Context

Advertising Campaign, Editorial