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BrandNike London
ProjectBrand Identity
High angle shot of people gathered around a dark table under intense purple lighting working on brand design

Nike London Brand Identity 2019

Associated creatives

Soft Power
Soft PowerGraphic Design

Tags

people gathered around tablegroup of peoplepeople workingtablepurple lighting

Description

An overhead high angle shot captures a group of individuals gathered around a dark table inside a room illuminated by saturated purple lighting. The participants are focused on reviewing papers, layouts, and materials spread across the table surface. The composition emphasizes the collaborative creative process and the moody, atmospheric lighting of the environment. Created as part of a brand identity project for Nike London.

Style

Documentary, Horizontal, Desaturated, Neon

Industries

Apps & Digital Platforms

Color

Cobalt (70%)
Jet Black (30%)

Background

Office

Context

Brand Film / Corporate Video