Nike London Brand Identity 2019

Description

This interior photograph captures a boxing ring set up as a brand identity installation for Nike London. The entire space is dramatically lit with intense purple and magenta stage lighting, creating strong light beams cutting through the haze. A large white Nike swoosh logo is prominently painted across the centre of the blue canvas flooring. The ring is surrounded by ropes, stage monitors, and spotlights along the edge, with a banner bearing bold typography hanging overhead. The surrounding architecture features traditional windows and high ceilings illuminated by ambient coloured lights.

Style

Horizontal, Commercial, Neon

Industries

Combat Sports

Color

Background

Gym

Context

Advertising Campaign