Nike Brand Identity 2019

Description

This interior photograph captures a boxing ring set up as a brand identity installation for Nike London. The entire space is dramatically lit with intense purple and magenta stage lighting, creating strong light beams cutting through the haze. A large white Nike swoosh logo is prominently painted across the centre of the blue canvas flooring. The ring is surrounded by ropes, stage monitors, and spotlights along the edge, with a banner bearing bold typography hanging overhead. The surrounding architecture features traditional windows and high ceilings illuminated by ambient coloured lights.