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BrandNike London
ProjectBrand Identity
Bold black typographic text reading BUATSI intertwined with flowing blue and purple ribbons, accompanied by a small Nike swoosh logo on a clean white background

Nike London Brand Identity 2019

Associated creatives

Soft Power
Soft PowerGraphic Design

Tags

buatsi typographybuatsi logotypographynike swooshlogo design

Description

Graphic design brand identity project for Nike London featuring bold black typography that spells out BUATSI. The letters are intricately intertwined with flowing, iridescent blue and purple ribbon-like flourishes that weave through the letterforms. A small, classic black Nike swoosh logo is positioned centered beneath the main typographic wordmark. The entire composition is set against a clean, minimal white background with sharp digital rendering and precise graphic execution.

Style

Artistic, Horizontal, Clean, Graphic

Techniques

Typography, Vector

Industries

Sportswear

Color

Jet Black (70%)
Cobalt (20%)

Background

White Seamless

Context

Advertising Campaign, Digital / Display Advertising