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Brand
Nike
ProjectBrand Identity
Black boxer wearing shorts and boxing gloves against a vibrant blue and red background with bold typography for Nike London.

Nike Brand Identity 2019

Associated creatives

Soft Power
Soft PowerGraphic Design

Tags

black man boxingblack manman boxingboxer in glovesboxing glovesmale boxer

Description

This graphic design piece for Nike London features a striking portrait of a male boxer wearing dark shorts and boxing gloves, posed against a vibrant blue and red background. The right side of the composition consists of clean white space featuring bold sans-serif and stylized black typography, including the phrases IT'S ON ME, IT'S MY WALK TO THE RING ALONE, and the Nike swoosh logo alongside fighter statistics. The striking contrast between the saturated left panel and the minimalist white right panel creates a dynamic, high-impact editorial aesthetic.