Nike London Brand Identity 2019

Description

This graphic design piece for Nike London features a striking portrait of a male boxer wearing dark shorts and boxing gloves, posed against a vibrant blue and red background. The right side of the composition consists of clean white space featuring bold sans-serif and stylized black typography, including the phrases IT'S ON ME, IT'S MY WALK TO THE RING ALONE, and the Nike swoosh logo alongside fighter statistics. The striking contrast between the saturated left panel and the minimalist white right panel creates a dynamic, high-impact editorial aesthetic.

Style

Editorial, Horizontal, Action, Graphic

Techniques

Typography

Industries

Sportswear

Color

Background

Solid Colour

Context

Advertising Campaign