Brand Identity 2019

Description

This triptych advertising poster campaign features a black male boxer in three distinct athletic poses wearing boxing gloves. The composition overlays the high-contrast subject against a vibrant blue and magenta backdrop textured with fierce wolf imagery and bold typographic elements. Created for Nike London as part of a brand identity project, the imagery employs dramatic low-key lighting and high-saturation color grading to emphasize strength and movement. Graphic design elements and stylized text branding integrate cleanly across the three panels.

Style

Horizontal, Commercial, Saturated, Neon

Techniques

Typography, Low-key / chiaroscuro

Industries

Combat Sports

Color

Background

Solid Colour

Context

Out of Home (OOH)