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Brand
Mulberry
ProjectMulberry Holiday 2025 Campaign
Model Aoi inside a giant oversized gold handbag holding a miniature matching bag for the Mulberry Holiday campaign.

Mulberry Mulberry Holiday 2025 Campaign 2025

Associated creatives

Samuel McWilliams
Samuel McWilliams
Francesc Planes
Francesc PlanesPhotographer
Harry Lambert
Harry LambertFashion Editor/Stylist
Maria Clara Tripier
Maria Clara TripierArt Director
Soichi Inagaki
Soichi InagakiHair Stylist
Rebecca Wordingham
Rebecca WordinghamMakeup Artist
Jonathan Johnson
Jonathan JohnsonCasting Director
Adam Slee
Adam SleeManicurist
Miguel Bento
Miguel BentoSet Designer
Laura Galligan
Laura GalliganProducer
Aoi
AoiModel
Chieloka Uzokwe
Chieloka UzokweModel
Cora Corré
Cora CorréModel
Penelope Tree
Penelope TreeModel

Tags

oversized handbagoversized gold handbaggiant handbaggold handbagmulberry handbagaoi modelaoiasian woman smilingwoman smilingblack bow headbandblack hair bowminiature handbagmini handbag

Description

Model Aoi poses inside a giant champagne gold Mulberry handbag prop while holding a miniature matching version for the Mulberry Holiday 2025 campaign. She wears an oversized black ribbon headpiece with straight blonde hair framing her smiling face. The scene is shot outdoors with direct flash against garden foliage, featuring the Mulberry logo overlaid in white across the structured metallic bag.

Style

Vertical, Commercial, Surreal, playful

Techniques

Flash

Industries

Luxury Fashion Houses

Color

Gold (60%)
Jet Black (20%)

Background

Garden

Context

Advertising Campaign