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Brand
Mulberry
ProjectMulberry Holiday 2025 Campaign
Model laughing in a floral armchair outdoors holding a blue Mulberry handbag with a burgundy bag beside her.

Mulberry Mulberry Holiday 2025 Campaign 2025

Associated creatives

Samuel McWilliams
Samuel McWilliams
Francesc Planes
Francesc PlanesPhotographer
Harry Lambert
Harry LambertFashion Editor/Stylist
Maria Clara Tripier
Maria Clara TripierArt Director
Soichi Inagaki
Soichi InagakiHair Stylist
Rebecca Wordingham
Rebecca WordinghamMakeup Artist
Jonathan Johnson
Jonathan JohnsonCasting Director
Adam Slee
Adam SleeManicurist
Miguel Bento
Miguel BentoSet Designer
Laura Galligan
Laura GalliganProducer
Aoi
AoiModel
Chieloka Uzokwe
Chieloka UzokweModel
Cora Corré
Cora CorréModel
Penelope Tree
Penelope TreeModel

Tags

model in brown dresswoman in brown dressmodel laughinglaughing womanblue leather handbagblue handbagleather handbagburgundy leather handbagburgundy handbagmulberry handbagmulberry bagfloral armchairfloral chairarmchair

Description

Model Aoi poses outdoors seated on an upholstered floral armchair against a tree trunk adorned with festive ribbons for the Mulberry Holiday 2025 campaign. She is dressed in a strapless chocolate brown gown paired with sheer white polka-dot gloves, white socks, and leather loafers. Holding a textured blue leather handbag in one hand, she laughs joyfully while a glossy deep plum leather shoulder bag rests on the seat next to her. The scene is shot with crisp outdoor fill lighting against natural lawn and tree foliage, featuring the Mulberry logo typeset across the lower frame.