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Brand
Mulberry
ProjectMulberry Holiday 2025 Campaign
Model seated under an outdoor decorated tree by a pond holding a dark Mulberry leather handbag in a countryside garden setting.

Mulberry Mulberry Holiday 2025 Campaign 2025

Associated creatives

Samuel McWilliams
Samuel McWilliams
Francesc Planes
Francesc PlanesPhotographer
Harry Lambert
Harry LambertFashion Editor/Stylist
Maria Clara Tripier
Maria Clara TripierArt Director
Soichi Inagaki
Soichi InagakiHair Stylist
Rebecca Wordingham
Rebecca WordinghamMakeup Artist
Jonathan Johnson
Jonathan JohnsonCasting Director
Adam Slee
Adam SleeManicurist
Miguel Bento
Miguel BentoSet Designer
Laura Galligan
Laura GalliganProducer
Aoi
AoiModel
Chieloka Uzokwe
Chieloka UzokweModel
Cora Corré
Cora CorréModel
Penelope Tree
Penelope TreeModel

Tags

mulberry handbagdark leather handbagleather tote bagwoman holding handbagmodel seated outdoorsbrown volume skirtfestive outdoor treedecorated evergreen tree

Description

A campaign image for the Mulberry Holiday 2025 project captured outdoors in a picturesque lakeside setting. A seated female model rests against a slender tree wrapped in ribbons and festive baubles, holding a structured dark leather Mulberry handbag on her lap. She wears a voluminous dark brown skirt, cream neck piece, embellished gloves, white socks, and dark loafers. The natural, soft outdoor lighting illuminates the tranquil pond and dense greenery in the background, framing the classic white serif Mulberry logo across the upper section.

Style

Vertical, Commercial, Earthy, Nostalgic

Techniques

Natural light

Industries

Bags & Accessories

Event

Christmas

Color

Espresso (50%)
Petrol Blue (30%)
Cream (20%)

Background

Garden

Context

Advertising Campaign