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Brand
Mulberry
ProjectMulberry Holiday 2025 Campaign
Model reclining in a floral armchair on grass outdoors under trees, holding a gold metallic handbag for Mulberry.

Mulberry Mulberry Holiday 2025 Campaign 2025

Associated creatives

Samuel McWilliams
Samuel McWilliams
Francesc Planes
Francesc PlanesPhotographer
Harry Lambert
Harry LambertFashion Editor/Stylist
Maria Clara Tripier
Maria Clara TripierArt Director
Soichi Inagaki
Soichi InagakiHair Stylist
Rebecca Wordingham
Rebecca WordinghamMakeup Artist
Jonathan Johnson
Jonathan JohnsonCasting Director
Adam Slee
Adam SleeManicurist
Miguel Bento
Miguel BentoSet Designer
Laura Galligan
Laura GalliganProducer
Aoi
AoiModel
Chieloka Uzokwe
Chieloka UzokweModel
Cora Corré
Cora CorréModel
Penelope Tree
Penelope TreeModel

Tags

woman reclining in armchairwoman in armchairargyle knit sweaterargyle sweatermetallic gold skirtgold skirtmetallic shoulder bagmulberry shoulder bagmetallic handbag

Description

A campaign image for the Mulberry Holiday 2025 campaign, photographed by Samuel McWilliams and Francesc Planes with styling by Harry Lambert. A model reclines across a floral-patterned upholstered armchair set directly onto an outdoor grass lawn beneath lush foliage. The model wears a diamond argyle knit sweater paired with a shimmering metallic gold skirt, accompanied by a compact metallic Mulberry shoulder handbag resting on the chair arm. Dappled natural sunlight filters through the tree canopy above, where a small reflective orb hangs among the leaves.

Style

Vertical, Commercial, Earthy

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Gold (30%)
Chocolate (30%)
Petrol Blue (20%)

Background

Garden

Context

Advertising Campaign