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Brand
Mulberry
ProjectMulberry Holiday 2025 Campaign
Models and a child dancing outdoors under a draped canopy, wearing festive dresses and carrying Mulberry leather handbags.

Mulberry Mulberry Holiday 2025 Campaign 2025

Associated creatives

Samuel McWilliams
Samuel McWilliams
Francesc Planes
Francesc PlanesPhotographer
Harry Lambert
Harry LambertFashion Editor/Stylist
Maria Clara Tripier
Maria Clara TripierArt Director
Soichi Inagaki
Soichi InagakiHair Stylist
Rebecca Wordingham
Rebecca WordinghamMakeup Artist
Jonathan Johnson
Jonathan JohnsonCasting Director
Adam Slee
Adam SleeManicurist
Miguel Bento
Miguel BentoSet Designer
Laura Galligan
Laura GalliganProducer
Aoi
AoiModel
Chieloka Uzokwe
Chieloka UzokweModel
Cora Corré
Cora CorréModel
Penelope Tree
Penelope TreeModel

Tags

pink capelet dresspink capeletpink dressblack leather handbagblack shoulder bagleather handbagmulberry handbagwhite tulle dresstulle dress

Description

Captured for the Mulberry Holiday 2025 Campaign, this dynamic outdoor image showcases a joyful gathering under a draped sheer canopy. A young girl in a vibrant pink capelet dress twirls while holding hands with a blonde model in a layered white tulle gown holding a black Mulberry leather shoulder bag. Additional figures in festive party attire and tulle garments dance in the background on the grassy lawn. The scene is lit with soft natural daylight, emphasizing a whimsical, celebratory holiday atmosphere.

Style

Vertical, Commercial, playful

Techniques

Soft Light

Industries

Luxury Fashion Houses

Color

Bubblegum (40%)
Off-White (30%)
Jet Black (20%)

Background

Garden

Context

Advertising Campaign