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Monochromatic fashion photograph of a model in a hooded parka jacket standing on a cobblestone street with a car in the background.

Moncler Collection Spring 2025 Ad Campaign 2025

About

This black-and-white fashion photograph from Moncler's Spring 2025 ad campaign captures a model standing outdoors on a cobblestone street. The subject wears a loose, hooded parka jacket with drawstrings and deep pockets, layered over a collared shirt. In the background, a parked car sits on the asphalt alongside building exteriors under natural daylight. The composition utilizes a horizontal frame with rich monochromatic tones and high-contrast textures across the stone pavement and outerwear fabric. The creative direction is led by Remo Ruffini.

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Street

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Advertising Campaign