BrandMoncler

Moncler Collection Spring 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This black-and-white fashion photograph from Moncler's Spring 2025 ad campaign captures a model standing outdoors on a cobblestone street. The subject wears a loose, hooded parka jacket with drawstrings and deep pockets, layered over a collared shirt. In the background, a parked car sits on the asphalt alongside building exteriors under natural daylight. The composition utilizes a horizontal frame with rich monochromatic tones and high-contrast textures across the stone pavement and outerwear fabric. The creative direction is led by Remo Ruffini.
Style
Editorial, Horizontal, Monochrome
Techniques
Analogue / film, Natural light
Industries
Luxury Fashion Houses
Color
Pure White (50%)
Charcoal (50%)
Background
Street
Context
Advertising Campaign
