Moncler Collection Spring 2025 Ad Campaign 2025

About

This black and white portrait features Penn Badgley as part of the Moncler Spring 2025 ad campaign in New York City, under the creative direction of Remo Ruffini. The close-up shot captures a candid moment as hands adjust the collar of his dark zip-up jacket. The lighting is soft and directional, highlighting facial textures, stubble, and intense expression. The background shows softly blurred urban lights and street ambiance.