Moncler Collection Spring 2025 Ad Campaign 2025

About

This black-and-white editorial image captures actor Penn Badgley walking down a cobblestone street for the Moncler Collection Spring 2025 ad campaign. He wears a dark zip-up jacket over a white collared shirt, projecting a calm and grounded demeanor. The high-contrast monochrome grading emphasizes dramatic shadows and textures across the street surface and classical building architecture in the background. Directed by Remo Ruffini, the shot employs strong directional lighting and a cinematic composition set in New York City.