Moncler Collection Spring 2025 Ad Campaign 2025

Description

This black-and-white editorial image captures actor Penn Badgley walking down a cobblestone street for the Moncler Collection Spring 2025 ad campaign. He wears a dark zip-up jacket over a white collared shirt, projecting a calm and grounded demeanor. The high-contrast monochrome grading emphasizes dramatic shadows and textures across the street surface and classical building architecture in the background. Directed by Remo Ruffini, the shot employs strong directional lighting and a cinematic composition set in New York City.

Style

Editorial, Horizontal, Monochrome, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign