BrandMoncler

Moncler Collection Spring 2025 Ad Campaign 2025
Associated creatives
Tags
Description
This black and white portrait features actor Penn Badgley as part of the Moncler Spring 2025 ad campaign directed by Remo Ruffini. Shot on location in New York City, the tight headshot captures the subject with a serious expression, short hair, and a trimmed beard. He wears a dark jacket layered over a light-colored knotted scarf around the neck. The monochrome composition emphasizes sharp facial features, fine skin textures, and high-contrast lighting against an out-of-focus urban background.
Style
Editorial, Vertical, Monochrome, Clean
Techniques
Analogue / film
Industries
Luxury Fashion Houses
Color
Jet Black (60%)
Off-White (40%)
Context
Advertising Campaign
