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Man wearing a dark quilted puffer jacket walking down a cobblestone street with cars and buildings in the background.

Moncler Collection Spring 2025 Ad Campaign 2025

About

Penn Badgley walks down a wet cobblestone street in a black quilted jacket and dark trousers for the Moncler Spring 2025 ad campaign. Shot in black and white with a moody, cinematic atmosphere, the scene features historic buildings with steps on the right and classic cars approaching through atmospheric mist in the background. The lighting is directional and dramatic, highlighting the texture of the asphalt and the outerwear. The composition captures a gritty urban moment.

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Street

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Advertising Campaign