Moncler Collection Spring 2025 Ad Campaign 2025

Description

Penn Badgley walks along a wet New York City cobblestone street in this campaign image for Moncler created under the creative direction of Remo Ruffini. He wears a quilted black puffer jacket and dark trousers with his arms crossed against the chill. Sunlight flares through a low atmospheric haze down the urban thoroughfare, flanked by historic brick buildings and parked vehicles.

Style

Horizontal, Commercial, Warm, Golden Hour

Techniques

Natural light

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign