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BrandMoncler
ProjectCollection Spring 2025 Ad Campaign
Model in quilted coat and sunglasses walking on a city street for Moncler Spring 2025 campaign

Moncler Collection Spring 2025 Ad Campaign 2025

Associated creatives

Remo Ruffini
Remo RuffiniCreative Director
Penn Badgley
Penn BadgleyModels
New York City
New York CityLocation

Tags

woman walking on streetwoman walkingwomanquilted coatcoatsunglassesshortsgloves

Description

This black and white editorial image captures a model walking along a cobblestone city street for the Moncler Collection Spring 2025 ad campaign. The subject wears a quilted coat, shorts, socks, and dark sunglasses, with a scarf around the neck and dark gloves. The low-angle composition is framed from inside a vehicle, with the side mirror and window frame partially visible in the foreground. Steam rises in the background near classical European-style building facades. Remo Ruffini directed the campaign.

Style

Editorial, Horizontal, Cinematic, Monochrome

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Background

Street

Context

Advertising Campaign