Moncler Collection Spring 2025 Ad Campaign 2025

Description

Penn Badgley is captured walking down a city street in a black-and-white portrait for the Moncler Collection Spring 2025 ad campaign. He wears a dark buttoned jacket draped over his shoulder while moving forward on cobblestone pavement flanked by buildings. The high-contrast monochrome grading emphasizes texture and form within the urban setting. Creative direction is led by Remo Ruffini.

Style

Horizontal, Commercial, Monochrome, Gritty

Techniques

Analogue / film, Low-key / chiaroscuro

Industries

Luxury Fashion Houses

Color

Background

Street

Context

Advertising Campaign