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BrandMateriel
ProjectPre-Fall 2023 Ad Campaign
Model wearing a black patent cropped jacket and matching trousers poses on a metal spiral staircase against an exterior brick wall.

Materiel Pre-Fall 2023 Ad Campaign 2023

Associated creatives

Maia Gogiberidze
Maia GogiberidzeMateriel Creative Director
JAMPROJECT
JAMPROJECTAgency
Sopho Liparteliani
Sopho LipartelianiModels
Nino Chichinadze
Nino ChichinadzeModels
and Marisha Gvidani
and Marisha GvidaniModels
Viktoria Gigiashvili
Viktoria GigiashviliHair
Luchia Devejieva
Luchia DevejievaMakeup

Tags

woman on spiral staircasewoman in black leather jacketblack cropped jacketcropped leather jacketblack patent trousersblack leather pantshigh shine black trousersblack leather glovesmetal spiral staircasespiral staircase

Description

A fashion campaign image for Materiel Pre-Fall 2023, directed by creative director Maia Gogiberidze with agency JAMPROJECT. A female model stands poised on a weathered iron spiral staircase mounted against an exposed brick wall. She wears a structured, glossy black cropped jacket with long sleeves and matching high-shine trousers, exposing her midriff. The scene is illuminated by diffused natural daylight, creating deep tones across the textured leather-look fabric and urban industrial backdrop. The bold white Materiel logo is positioned cleanly at the bottom center of the frame.

Style

Vertical, Commercial, Moody

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (80%)

Background

Industrial Building

Context

Advertising Campaign