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  • ·Materiel Pre-Fall 2023 Campaign Fashion Editorial
BrandMateriel
ProjectPre-Fall 2023 Ad Campaign
Model in a black crop top and skirt leaning against a large yellow industrial cabinet with long leather gloves.

Materiel Pre-Fall 2023 Ad Campaign 2023

Associated creatives

Maia Gogiberidze
Maia GogiberidzeMateriel Creative Director
JAMPROJECT
JAMPROJECTAgency
Sopho Liparteliani
Sopho LipartelianiModels
Nino Chichinadze
Nino ChichinadzeModels
and Marisha Gvidani
and Marisha GvidaniModels
Viktoria Gigiashvili
Viktoria GigiashviliHair
Luchia Devejieva
Luchia DevejievaMakeup

Tags

woman leaning on yellow containerwoman leaning on containerwoman in black outfitblack crop topblack skirtlong leather glovesblack leather glovesleather glovesblack bob haircutblack heels

Description

This fashion editorial image for the Materiel Pre-Fall 2023 campaign features a model leaning against a prominent yellow industrial container. The model wears a black long-sleeve crop top, a matching black skirt with a high slit, and long black leather gloves that extend past the elbows. Her look is accented by dark footwear featuring decorative embellishments and a structured bob haircut. The composition is set against an urban backdrop with concrete structures and a dark vehicle partially visible on the right. Directed by Maia Gogiberidze with creative agency JAMPROJECT, the image utilizes natural lighting to highlight the sharp contrast between the dark attire and the vibrant yellow architectural prop.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (50%)
Golden Yellow (50%)

Background

Industrial Building

Context

Advertising Campaign, Lookbook