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BrandMateriel
ProjectPre-Fall 2023 Ad Campaign
Model wearing a sheer taupe long-sleeved maxi dress seated on a desk in an office surrounded by printers.

Materiel Pre-Fall 2023 Ad Campaign 2023

Associated creatives

Maia Gogiberidze
Maia GogiberidzeMateriel Creative Director
JAMPROJECT
JAMPROJECTAgency
Sopho Liparteliani
Sopho LipartelianiModels
Nino Chichinadze
Nino ChichinadzeModels
and Marisha Gvidani
and Marisha GvidaniModels
Viktoria Gigiashvili
Viktoria GigiashviliHair
Luchia Devejieva
Luchia DevejievaMakeup

Tags

woman in taupe maxi dresswoman in maxi dresstaupe maxi dresstaupe dresssheer maxi dresslong sleeve maxi dressmock neck dress

Description

A female model perches on an office utility desk surrounded by desktop printers and photocopy machines for the Materiel Pre-Fall 2023 advertising campaign. She wears a semi-sheer, form-fitting taupe maxi dress featuring long sleeves and a mock neckline, styled with dark open-toe heeled sandals. The utilitarian office room is furnished with green carpeting and neutral walls. Direct interior overhead lighting highlights the fine knit texture and silhouette of the garment.

Style

Editorial, Vertical

Industries

Designer Fashion

Color

Taupe (80%)

Background

Office

Context

Advertising Campaign