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BrandMateriel
ProjectPre-Fall 2023 Ad Campaign
Model wearing a dark long leather coat standing next to a white horse on a dirt path in an open field landscape

Materiel Pre-Fall 2023 Ad Campaign 2023

Associated creatives

Maia Gogiberidze
Maia GogiberidzeMateriel Creative Director
JAMPROJECT
JAMPROJECTAgency
Sopho Liparteliani
Sopho LipartelianiModels
Nino Chichinadze
Nino ChichinadzeModels
and Marisha Gvidani
and Marisha GvidaniModels
Viktoria Gigiashvili
Viktoria GigiashviliHair
Luchia Devejieva
Luchia DevejievaMakeup

Tags

model in long leather coatlong leather coatleather coatwoman with white horsewhite horse

Description

This Pre-Fall 2023 campaign imagery for Materiel presents an editorial composition featuring a model wearing a long dark leather coat and holding a dark handbag while standing beside a white horse. The scene is set on an expansive dirt track winding through a muted, open field under an overcast sky. The subject maintains a direct gaze toward the camera, flanked by the white horse's head resting near her shoulder. The muted color palette, natural diffused lighting, and rustic landscape create a somber, cinematic atmosphere. Typography reading MATERIEL appears along the lower edge of the frame.

Style

Editorial, Vertical, Desaturated

Techniques

Natural light

Industries

Designer Fashion

Color

Espresso (70%)
Chocolate (30%)

Background

Agricultural Land

Context

Advertising Campaign