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  • ·Materiel Pre-Fall 2023 Ad Campaign Editorial
BrandMateriel
ProjectPre-Fall 2023 Ad Campaign
Model wearing a black cutout top and trousers seated in an armchair inside a room with yellow walls and a green floor

Materiel Pre-Fall 2023 Ad Campaign 2023

Associated creatives

Maia Gogiberidze
Maia GogiberidzeMateriel Creative Director
JAMPROJECT
JAMPROJECTAgency
Sopho Liparteliani
Sopho LipartelianiModels
Nino Chichinadze
Nino ChichinadzeModels
and Marisha Gvidani
and Marisha GvidaniModels
Viktoria Gigiashvili
Viktoria GigiashviliHair
Luchia Devejieva
Luchia DevejievaMakeup

Tags

model in black cutout topblack cutout topcutout topwoman seated in armchairwoman seatedmodel in black outfit

Description

This campaign image features a model seated dynamically in an upholstered armchair within a retro-styled interior setting. The model wears a sophisticated black cutout top, tailored trousers, dark gloves, and pointed heels, complemented by a short, dark bob hairstyle. The room features warm yellow walls casting soft shadows, a green carpeted floor, a wooden sideboard stacked with books, and an adjustable floor lamp standing near a sheer white curtain. Natural light streams from the side, illuminating the scene and casting a cinematic atmosphere over the composition. The brand name Materiel appears in clean white capital letters centered at the bottom margin.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (50%)
Golden Yellow (30%)
Olive (20%)

Background

Living Room

Context

Advertising Campaign