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BrandMateriel
ProjectPre-Fall 2023 Ad Campaign
Model wearing an off-the-shoulder dark denim mini dress and holding a metallic gold bag in front of a concrete wall at night.

Materiel Pre-Fall 2023 Ad Campaign 2023

Associated creatives

Maia Gogiberidze
Maia GogiberidzeMateriel Creative Director
JAMPROJECT
JAMPROJECTAgency
Sopho Liparteliani
Sopho LipartelianiModels
Nino Chichinadze
Nino ChichinadzeModels
and Marisha Gvidani
and Marisha GvidaniModels
Viktoria Gigiashvili
Viktoria GigiashviliHair
Luchia Devejieva
Luchia DevejievaMakeup

Tags

woman in denim dressoff the shoulder denim dressdenim mini dressdenim dressgold metallic clutchgold handbagslingback heels

Description

Captured for the Materiel Pre-Fall 2023 advertising campaign under creative direction by Maia Gogiberidze, a model poses outdoors at night. She wears an off-the-shoulder dark denim mini dress styled with kitten heels and carries a textured metallic gold handbag. Tall dried grasses frame the foreground against a weathered concrete barrier, with illuminated city lights creating bokeh in the dark background. Direct flash lighting creates sharp contrast and highlights the structured fabric textures.

Style

Vertical, Commercial, Moody

Techniques

Flash

Industries

Designer Fashion

Color

Navy (70%)
Gold (20%)

Background

Rooftop

Context

Advertising Campaign