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BrandMateriel
ProjectPre-Fall 2023 Ad Campaign
Model wearing a dark metallic one-shoulder cutout mini dress and strappy heels leans against a concrete tunnel wall at night.

Materiel Pre-Fall 2023 Ad Campaign 2023

Associated creatives

Maia Gogiberidze
Maia GogiberidzeMateriel Creative Director
JAMPROJECT
JAMPROJECTAgency
Sopho Liparteliani
Sopho LipartelianiModels
Nino Chichinadze
Nino ChichinadzeModels
and Marisha Gvidani
and Marisha GvidaniModels
Viktoria Gigiashvili
Viktoria GigiashviliHair
Luchia Devejieva
Luchia DevejievaMakeup

Tags

metallic one shoulder mini dressone shoulder mini dresscutout mini dressstrappy lace up heelsstrappy heeled sandalsblack strappy heelsbrunette woman standingwoman standingfashion model posing

Description

A model stands angled against a warm-toned concrete wall inside an illuminated roadway tunnel for the Materiel Pre-Fall 2023 campaign. She wears an asymmetrical, one-shoulder cutout mini dress featuring a dark metallic floral pattern with a draped sleeve, paired with black strappy lace-up heeled sandals. Overhead tunnel lighting casts golden amber tones across the concrete surface and roadway behind her, where blurred vehicle headlights indicate moving traffic. The Materiel logo is typeset in white across the lower portion of the vertical composition.

Style

Vertical, Commercial, Moody, Warm

Industries

Designer Fashion

Color

Jet Black (50%)
Burgundy (20%)

Background

Road

Context

Advertising Campaign