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  • ·Materiel Pre-Fall 2023 Long Black Dress Campaign
BrandMateriel
ProjectPre-Fall 2023 Ad Campaign
Model with long red hair leaning against a large tree trunk wearing a full-length black dress and embellished shoes.

Materiel Pre-Fall 2023 Ad Campaign 2023

Associated creatives

Maia Gogiberidze
Maia GogiberidzeMateriel Creative Director
JAMPROJECT
JAMPROJECTAgency
Sopho Liparteliani
Sopho LipartelianiModels
Nino Chichinadze
Nino ChichinadzeModels
and Marisha Gvidani
and Marisha GvidaniModels
Viktoria Gigiashvili
Viktoria GigiashviliHair
Luchia Devejieva
Luchia DevejievaMakeup

Tags

woman in black dressblack dresslong black dressfloor length black dressblack maxi dressblack pointed heelsembellished black heelswoman with red hairred hair

Description

A fashion campaign image for the Materiel Pre-Fall 2023 collection. A model with long auburn-red hair leans against the coarse bark of a large, gnarled tree trunk set in an open grassy pasture. She is dressed in a tailored, floor-length black long-sleeve gown accented with a minimal metallic zipper pull at the chest, styled with black pointed-toe heels featuring ornate circular crystal brooches. The outdoor scene is illuminated by diffused natural daylight, casting subtle shadows across the dry grassland terrain. The white Materiel brand wordmark is centered along the bottom frame.

Style

Vertical, Commercial, Moody, Earthy

Techniques

Natural light

Industries

Designer Fashion

Color

Jet Black (80%)

Background

Meadow

Context

Advertising Campaign