Logo
  • Home
  • ·Media
  • ·Margaret Howell Fall 2025 Ad Campaign Editorial
BrandMargaret Howell
ProjectFall 2025 Ad Campaign
Model with dark short hair wearing a sweater vest, white shirt, and tie against an outdoor coastal background.

Margaret Howell Fall 2025 Ad Campaign 2025

Associated creatives

Margaret Howell
Margaret HowellMargaret Howell Creative Director
William Waterworth 
William Waterworth Photographer
Joel Kerr
Joel KerrVideographer
Gideon Adeniyi & Tanya Churbanova
Gideon Adeniyi & Tanya ChurbanovaModels
Kent coastline
Kent coastlineLocation

Tags

model in sweater vestmodel in sweatersweater vestmodel in white shirtwhite shirtmodel in tiepatterned tieshort hair modelperson posing outdoors

Description

This black-and-white fashion editorial image for the Margaret Howell Fall 2025 ad campaign was photographed by William Waterworth along the Kent coastline. The model wears a dark sweater vest layered over a white collared shirt with a patterned tie and dark trousers. One hand is raised to smooth short, dark hair while looking directly toward the camera with a neutral expression. The background features a pebble-strewn beach meeting a wide horizon under natural daylight. The composition utilizes a vertical framing and a documentary-inspired editorial aesthetic.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Sandy Beach

Context

Advertising Campaign