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  • ·Margaret Howell Fall 2025 Ad Campaign Editorial
Model with dark short hair wearing a sweater vest, white shirt, and tie against an outdoor coastal background.

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This black-and-white fashion editorial image for the Margaret Howell Fall 2025 ad campaign was photographed by William Waterworth along the Kent coastline. The model wears a dark sweater vest layered over a white collared shirt with a patterned tie and dark trousers. One hand is raised to smooth short, dark hair while looking directly toward the camera with a neutral expression. The background features a pebble-strewn beach meeting a wide horizon under natural daylight. The composition utilizes a vertical framing and a documentary-inspired editorial aesthetic.