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ProjectFall 2025 Ad Campaign
Model standing on a coastline wearing a tweed blazer by Margaret Howell for the Fall 2025 ad campaign.

Fall 2025 Ad Campaign 2025

Associated creatives

Margaret Howell
Margaret HowellMargaret Howell Creative Director
William Waterworth 
William Waterworth Photographer
Joel Kerr
Joel KerrVideographer
Gideon Adeniyi & Tanya Churbanova
Gideon Adeniyi & Tanya ChurbanovaModels
Kent coastline
Kent coastlineLocation

Tags

woman in tweed blazertweed blazerblazerwoman standingwomanmodel posing

Description

This black and white image features a model posing on the Kent coastline for the Margaret Howell Fall 2025 ad campaign. Photographed by William Waterworth, the subject stands near wooden groynes along the shoreline, wearing a textured tweed blazer with dark trousers. The composition captures a moody, observational tone with natural daylight highlighting the garment's texture and the coastal environment.

Style

Editorial, Vertical, Monochrome, Grainy

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Charcoal (60%)
Jet Black (40%)

Background

Sandy Beach

Context

Advertising Campaign