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  • ·Margaret Howell Fall 2025 campaign portrait by William Waterworth
ProjectFall 2025 Ad Campaign
Black man leaning against a weathered wooden pier post wearing a dark blazer over a plaid shirt

Fall 2025 Ad Campaign 2025

Associated creatives

Margaret Howell
Margaret HowellMargaret Howell Creative Director
William Waterworth 
William Waterworth Photographer
Joel Kerr
Joel KerrVideographer
Gideon Adeniyi & Tanya Churbanova
Gideon Adeniyi & Tanya ChurbanovaModels
Kent coastline
Kent coastlineLocation

Tags

black man leaning on postblack manman leaning on postman wearing blazerdark blazerplaid shirt

Description

This black-and-white portrait features model Gideon Adeniyi for the Margaret Howell Fall 2025 ad campaign, photographed by William Waterworth along the Kent coastline. The subject leans casually against a heavy, weathered wooden pier post with iron bolts, wearing a tailored dark blazer over a patterned plaid shirt. The natural outdoor lighting creates strong contrast across the wooden textures and fabric surfaces. The composition adopts a classic editorial style with a vertical frame.

Style

Editorial, Vertical, Monochrome

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Jet Black (50%)
Charcoal (50%)

Context

Advertising Campaign