Logo
  • Home
  • ·Media
  • ·Margaret Howell Fall 2025 Campaign Editorial Portrait
BrandMargaret Howell
ProjectFall 2025 Ad Campaign
Model in dark sweater and plaid skirt against a pale overcast sky for Margaret Howell campaign.

Margaret Howell Fall 2025 Ad Campaign 2025

Associated creatives

Margaret Howell
Margaret HowellMargaret Howell Creative Director
William Waterworth 
William Waterworth Photographer
Joel Kerr
Joel KerrVideographer
Gideon Adeniyi & Tanya Churbanova
Gideon Adeniyi & Tanya ChurbanovaModels
Kent coastline
Kent coastlineLocation

Tags

model in dark sweater and plaid skirtmodel in dark sweaterdark sweaterplaid skirtwhite collared shirtmodelperson

Description

This black-and-white editorial portrait from the Margaret Howell Fall 2025 ad campaign features a model captured from a low angle against an expansive, overcast sky. The subject wears a dark crewneck sweater layered over a crisp white collared shirt, paired with a patterned plaid skirt. Shot outdoors along the Kent coastline by photographer William Waterworth, the composition emphasizes clean tailoring and a stark, atmospheric mood. The natural lighting and high-contrast monochrome grading highlight the textures of the apparel.

Style

Editorial, Vertical, Monochrome, Clean

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Jet Black (50%)
Pure White (50%)

Background

Clear Sky

Context

Advertising Campaign