Margaret Howell Fall 2025 Ad Campaign 2025

Description

This black and white ad campaign image for Margaret Howell was photographed by William Waterworth along the Kent coastline. Two models, Gideon Adeniyi and Tanya Churbanova, stand closely together on a pebbled beach against a calm horizon. The female model wears a long wool coat with structured lapels, while the male model wears a dark crewneck sweater layered over a white collared shirt. Natural daylight illuminates the scene, highlighting the rich textures of the knitwear and outerwear. The composition captures a subdued, atmospheric mood characteristic of the brand's aesthetic.

Style

Editorial, Vertical, Cinematic, Monochrome

Techniques

Analogue / film, Natural light

Industries

Designer Fashion

Color

Background

Sandy Beach

Context

Advertising Campaign