Logo
  • Home
  • ·Media
  • ·Margaret Howell Fall 2025 coastal landscape
ProjectFall 2025 Ad Campaign
Monochrome landscape photography of coastal marshland and the sea under an overcast sky, viewed past tall dune grasses.

Fall 2025 Ad Campaign 2025

Associated creatives

Margaret Howell
Margaret HowellMargaret Howell Creative Director
William Waterworth 
William Waterworth Photographer
Joel Kerr
Joel KerrVideographer
Gideon Adeniyi & Tanya Churbanova
Gideon Adeniyi & Tanya ChurbanovaModels
Kent coastline
Kent coastlineLocation

Tags

coastal landscapecoastal scenelandscapesea and shoremarshlanddune grass

Description

This monochrome landscape photograph captures a serene coastal scene along the Kent coastline for the Margaret Howell Fall 2025 ad campaign. Photographed by William Waterworth, the composition features tall dune grasses in the sharp foreground framing a wide expanse of tidal marshland, sand flats, and the calm sea stretching to a distant horizon under an overcast sky. The grainy black and white aesthetic emphasizes natural textures and atmospheric lighting.

Style

Documentary, Horizontal, Monochrome, Grainy

Techniques

Analogue / film

Industries

Luxury Fashion Houses

Background

Sandy Beach

Context

Advertising Campaign