Margaret Howell Fall 2025 Ad Campaign 2025

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This monochrome landscape photograph captures a serene coastal scene along the Kent coastline for the Margaret Howell Fall 2025 ad campaign. Photographed by William Waterworth, the composition features tall dune grasses in the sharp foreground framing a wide expanse of tidal marshland, sand flats, and the calm sea stretching to a distant horizon under an overcast sky. The grainy black and white aesthetic emphasizes natural textures and atmospheric lighting.